Dr. Craig Keaton, PhD

Holistic Health Coaching

My Coaching Practice

  • My clients come to me because they desire more from their health providers:

    • more time and attention

    • more listening

    • more understanding

    • more support

    • a more comprehensive and root-cause approach - less running around from specialist to specialist

    • more say in what they do for healing

    • more say in what works and what doesn’t

    • more autonomy

    • more choice

    My clients often come to work with me on one or many of the following:

    • stress and stress-related dis-ease

    • chronic illness

    • chronic pain

    • anxiety

    • depression

    • burnout recovery

    • frustration, lack of progress, or dead ends with healthcare

    • to live free from medication/pharmaceuticals

    • heal metabolic dysfunction

    • improve energy and sleep

    • improve digestion

    • improve relationship with self and/or others

    • nervous system regulation

    • self-care

    • longevity

    • vitality

    • physical fitness

    • prevention and preventative health

    • optimize athletic performance

    Important Note: This is not a medical practice, and the services provided here do not constitute medical advice. Holistic health coaching is an individually-led and empowered practice aimed at supporting your personal health journey. For any medical concerns or advice, please consult your physician.

  • Using the essential elements below, my clients learn to listen to, love, and follow their body's intelligence for healing and health.  

    • sunlight

    • sleep

    • rest

    • reflection

    • time in nature

    • nourishment

    • movement

    • mindfulness

    • self-awareness

    • self-compassion

    • self-expression

    • authenticity and being in integrity

    • meaningful relationships

    • openness to experience

    • mindset, perspective, and the story you’re telling yourself

    • commitment to values-based living

    • a willingness to learn and grow

  • In-Person

    • Home Visit (Client’s Home or My Home Office/Gym)

    Remote

    • Zoom

    • Phone

    • Email, phone, and text correspondence for fine-tuning, troubleshooting, and accountability

    • 12‑Week Commitment

      $325 per session 12 sessions total $3,900

      Billed monthly or in full. No single sessions. This is a practice for people who are ready to commit.


      Venmo, Zelle, Cash, or Check are accepted
      (I do not accept insurance)

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About Me

With nearly 25 years of combined experience as a personal trainer, nutrition and lifestyle coach, movement therapist for chronic pain, licensed counselor, researcher, professor of social work and medical education, and health coach, I am dedicated to empowering individuals to take charge of their health and their bodies and reclaim their lives. 

After more than a decade in practice, I returned to academia in 2016 to deepen my understanding of mental health and counseling, earning both a Master's and a PhD in Social Work. My research and practice have focused on the intersection of physical and mental health and well-being, particularly through nature-based practices and natural therapies. 

Following the completion of my doctorate in 2022, I served as the Director of Wellbeing and Assistant Professor of Medical Education at the TCU School of Medicine. In this role, I implemented holistic health initiatives on a larger scale and taught the essential components of a comprehensive health approach. 

My research, professional experience, and personal health journey have all emphasized that true health is rooted in the essentials—nature, nourishment, movement, rest, purpose, meaning, and love—rather than extremes. 

Through my personal and professional experiences, I also recognize that many healthcare providers lack the training or resources to fully support patients on their journey to better health. This realization has led me to return to private practice, focusing on individuals who desire more from their health providers: more time and attention, more listening, more understanding, and more support in their pursuit of healing, health, and wholeness. 

Whether you are challenged by stress or stress-related disorders, facing chronic illness or pain, or simply seeking to enhance your health, energy, and overall quality of life, I am here to walk alongside you. Together, we will explore a comprehensive yet simple and natural approach to health and well-being, focusing on the essentials for a healthier, happier life. 


A life in rhythm with nature and your nature is the way of health and healing—body, mind, and spirit.

Let’s Connect

If you’re ready for more support, I would love to hear from you. Fill out a few details to schedule a session, a 20-minute free consultation, or to ask questions and learn more

Important Note:

This is not a medical practice, and the services provided here do not constitute medical advice. Holistic health coaching is an individually-led and empowered practice aimed at supporting your personal health journey. For any medical concerns or advice, please consult your physician.